The smallest and most budget-friendly tier. Brands team up with nano-influencers for their super focused audience, strong engagement and the genuine trust they’ve built with their followers

Often seen as hidden gems, micro-influencers stand out with their niche audiences and strong engagement. They usually create higher quality content than nano-influencers and are a solid choice for building brand awareness.

This group brings a high level of audience trust. Mid-tier influencers are usually more experienced - often doing this full-time. Their content is polished, professional and still keeps it real with an authentic vibe.

Macro-influencers are go-to voices in their space, offering serious brand credibility. Even though their engagement might be lower, they deliver some of the best ROI — perfect for driving fast results and boosting sales.

Major-influencers are highly visible and trusted voices within their niche. They offer powerful reach and relevance, making them ideal for driving brand awareness at scale while still maintaining strong audience engagement.

Mega-influencers sit at the top of the game. They are perfect for getting your brand in front of a massive, diverse audience fast, thanks to their huge reach across different demographics.