Real-time analytics across TikTok, Instagram, YouTube, and Snapchat. Engagement trends, expected views, growth trend and fair value calculation for every creator in the network.

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PLATFORM· ATLAS

POP SINGLE · $50,000 · 8 weeks40 CREATORS

CAMPAIGN BRIEF

“Year of Almost” — Yorvel

0:42-0:54 — chorus into bridge

POVLipsyncFashion

Campaign Strategy

One campaign in. Platform briefs out.

Define your targets, budget and audience along your release. Atlas allocates optimized spend, writes the campaign brief, adapts it per channel, and ranks the creators that fit the campaign.

SPOTIFY + APPLE PLAYS

ORGANIC UPLOADS

PAID UPLOADS

Live Campaign Analytics

Watch the campaign compound, live.

Live dashboards tracking views for paid and organic uploads, engagement, streams, and creator performance across every platform. All updated as the campaign runs.

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PLATFORM · ATLAS

Drop a song. Get a strategy

Atlas turns a song, an audience, and a budget into a brief your team can refine. The model learns from every campaign that has been shipped — what worked, what didn't — so the strategy is grounded in real outcomes. Don't guess. Predict.

ILLUSTRATIVE CAMPAIGN PLAN · ANONYMIZED · SAMPLE OUTPUTS

Campaign Inputs

Genre

Pop

Budget

50,000

Audience age

1628

Audience markets

USAMexicoGermanyFrance

Timeline

8 weeks

Platforms

TikTokReelsShortsSnap

Objective

Drive 70M+ impressions for an audience who is highly likely to convert into streams for a melancholy pop song

$50,000

TOTAL BUDGET · ALLOCATED

72.5M

PROJECTED PAID REACH · CROSS‑PLATFORM

$0.69

EST. CPM

Brief

Year of AlmostYorvel

Illustrative Sound Link

tiktok.com/music/year-of-almost-yorvel-illustrative

Year-end retrospective POV. Creator films a 'looking back on this year' moment — mood-board outfit reveal at the chorus, voiceover or text-on-screen lists 'what got me through this year' or 'things I survived'. Keep the verses low-energy so the chorus lands.

Hopeful-melancholy. Late-stage emo-pop revival; lyrically about vulnerability and getting to the other side of a hard year.

Timestamp 0:42-0:54 — chorus into bridgeLength 15-30s typical, platform-tactical

WHY ·

Q4 is year-in-review season — Spotify Wrapped trained the audience. The chorus fits the lipsync, outfit-reveal, and mood-board templates already dominating the feed. The bridge is what makes people share it. The lyrics give them their caption.

Creator type needed

POVLipsyncFashionLifestyle

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Most music marketing is guesswork dressed up as strategy

Campaigns get scattered across platforms with no shared data, no feedback loop, and no way to know what's working until it's over. We built Vishnu to replace that with a system — one that sees every creator, plans every campaign, and tracks every result in real time.

BUILT BY

The team behind Vishnu Media

Lorenz

Management & Product

Maria

Campaign Management

Dario

Head of Talent

Antonia

Creator Relations

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