The smallest and most budget-friendly tier. Brands team up with nano-influencers for their super focused audience, strong engagement and the genuine trust they’ve built with their followers

Often seen as hidden gems, micro-influencers stand out with their niche audiences and strong engagement. They usually create higher quality content than nano-influencers and are a solid choice for building brand awareness.

This group brings a high level of audience trust. Mid-tier influencers are usually more experienced - often doing this full-time. Their content is polished, professional and still keeps it real with an authentic vibe.

Macro-influencers are go-to voices in their space, offering serious brand credibility. Even though their engagement might be lower, they deliver some of the best ROI — perfect for driving fast results and boosting sales.

Mega-influencers sit at the top of the game. They are perfect for getting your brand in front of a massive, diverse audience fast, thanks to their huge reach across different demographics.

Celebrities are the big names with global recognition. They’re known for setting trends, shaping pop culture and creating sell-out demand — making them powerful drivers of brand awareness on a massive scale.