THE PLATFORM

See. Plan. Track. One platform for every release

From strategy to execution to evidence. Three tools, built to move faster and decide sharper.

PLATFORM · ATLAS

Drop a song. Get a strategy which delivers

Atlas reads the campaign inputs, allocates the budget across platforms, writes a campaign brief and a per-platform creative adaptation, and ranks the creators that fit best. Editable, regeneratable, refined by your team.

ILLUSTRATIVE CAMPAIGN PLAN · ANONYMIZED · SAMPLE OUTPUTS
Campaign Inputs
Genre
Pop
Budget
50,000
Audience age
1628
Audience markets
USAMexicoGermanyFrance
Timeline
8 weeks
Platforms
TikTokReelsShortsSnap
Objective
Drive 70M+ impressions for an audience who is highly likely to convert into streams for a melancholy pop song
$50,000
TOTAL BUDGET · ALLOCATED
72.5M
PROJECTED PAID REACH · CROSS‑PLATFORM
$0.69
EST. CPM
Brief
Year of AlmostYorvel
Illustrative Sound Link
tiktok.com/music/year-of-almost-yorvel-illustrative

Year-end retrospective POV. Creator films a 'looking back on this year' moment — mood-board outfit reveal at the chorus, voiceover or text-on-screen lists 'what got me through this year' or 'things I survived'. Keep the verses low-energy so the chorus lands.

Hopeful-melancholy. Late-stage emo-pop revival; lyrically about vulnerability and getting to the other side of a hard year.

Timestamp 0:42-0:54 — chorus into bridgeLength 15-30s typical, platform-tactical
WHY ·
Q4 is year-in-review season — Spotify Wrapped trained the audience. The chorus fits the lipsync, outfit-reveal, and mood-board templates already dominating the feed. The bridge is what makes people share it. The lyrics give them their caption.
Creator type needed
POVLipsyncFashionLifestyle
PLATFORM ALLOCATION · TOTAL · 40 CREATORS
TikTok45%
18 creators · 36 posts · 38.7M views
Reels25%
10 creators · 20 posts · 16.6M views
Shorts20%
8 creators · 16 posts · 12.4M views
Snap10%
4 creators · 8 posts · 4.8M views
Platform briefs · per-platform tactical adaptation
TikTok
88%Virality

HOOK ·First 3s — face-cam closeup, mouth the first 4 syllables of the chorus, hard cut to your year-end outfit on the drop. Caption overlay reads 'this is the version of me that survived'.

Timestamp 0:42-0:54Length 15-30sPosting Thu 7-9pm local
#fyp#fashion#ootd#outfitinspo#lipsync#pov
Year-in-review POV · chorus drop = outfit cut. Lo-fi mood-board cuts, no overlays after the reveal.
Top 4 of 18 ranked
#1@brennix.studio
VIRALPOV · US97
#2@kaihimsa
MEGALipsync · BR94
#3@sevri.outfitlab
MEGAFashion · US89
#4@minua.echodial
MACROLipsync · UK86
Reels
76%Virality

HOOK ·First 3s — slow rack-focus from an earring catchlight to your face. Lipsync verse 2 line 2. Caption fades in: 'songs that got me through this year'.

Timestamp 0:18-0:34Length 20-30sPosting Sun 6-8pm local
#fashion#ootd#lipsync#beauty#aesthetic#reels
Editorial mirror-pull · soft warm grade. Pin the audio. One-line caption — don't over-explain.
Top 4 of 10 ranked
#1@hibika.studio
MACROFashion · DE92
#2@veldra.editmoth
MACROFashion · FR86
#3@oprina.foldroom
MICROPOV · US82
#4@kerento.framepop
MICROLifestyle · ES78
Shorts
79%Virality

HOOK ·First 3s — three quick text cards over a still: 'things 2025 broke' / 'things it built' / 'songs that fixed me'. The chorus drops on card 3 and cuts to a wide outfit shot.

Timestamp 0:48-1:02Length 15-20sPosting Sat 4-6pm local
#shorts#fashion#ootd#lipsync#outfitinspo#aesthetic
Sub-30s text-led intro into outfit reveal. Don't talk over the chorus — let the lyrics carry the caption.
Top 4 of 8 ranked
#1@aurora.dropp
MEGADance · US91
#2@droska.steplabs
MICRODance · DE84
#3@keynox.bardrop
MICRODance · UK79
#4@vremica.choreoset
MICRODance · CA74
Snap
72%Virality

HOOK ·First 3s — vertical full-bleed selfie. On the chorus syllable, 'year of almost' types onto the screen. Mood-board photo cuts on each lyric line.

Timestamp 0:42-1:00Length 15-20sPosting Fri 5-7pm local
#fashion#ootd#pov#lipsync#aesthetic#spotlight
Spotlight vertical · caption-led mood-board pacing. Type-on caption beats spoken VO here.
Top 4 of 4 ranked
#1@cordel.spotwrap
MICROPOV · US79
#2@hidley.recapfm
MICROLifestyle · UK75
#3@trielsa.outset
NANOFashion · DE70
#4@beska.spotglow
NANOPOV · AT65
PLATFORM · LENS

Every creator. Every metric. Every platform

Creator intelligence built for record labels. 600+ creators indexed across TikTok, Instagram, YouTube Shorts, and Snapchat. Median views, not follower counts. Fresh data, refreshed weekly.

+1
@rhyme.beat
MACRODance·US
Views
320K
Eng.
6.2%
Growth
7.0%
Sound Campaign$1,550 USD
+1
@maya.sync
MACRODance·DE
Views
190K
Eng.
8.1%
Growth
28%
Sound Campaign$1,250 USD
+1
@mia.loop
MACRODance·DE
Views
150K
Eng.
7.4%
Growth
22%
Sound Campaign$1,150 USD
+2
@jonas.klng
MACRODance·DE
Views
77K
Eng.
5.8%
Growth
4.0%
Sound Campaign$720 USD
@dlx.drift
MICRODance·UK
Views
16K
Eng.
11%
Growth
26%
Sound Campaign$240 USD
+1
@beatrix.ex
MICRODance·US
Views
14K
Eng.
12%
Growth
36%
Sound Campaign$210 USD

@rhyme.beat

Verified Creator
USADancePOVLARG-MACRO+1
$1,550 USD
Per Sound Campaign
Expected Views
320K
Median of last 30 videos
Engagement Rate
6.2%
Likes + comments + shares + saves / views
Cost Per View
$0.0048
Rate ÷ expected views
Growth Momentum
+7.0%
Last 5 vs 30-day avg
Performance ConsistencyData 86%
Consistency Score
82%
Based on MAD variation of 18%
Posts Published
5
7 Days
21
30 Days
Performance Trend (Last 30 Days)
280K299K318K336K355K15812151822252830
Audience Demographics
41%USA
  • USA41%
  • Germany19%
  • UK11%
  • Other29%
PLATFORM · PULSE

Every post. Every platform. In real time

Paid creators seed the sound. Organic uploads multiply it. The streams follow.

All Pulse data on this section is illustrative. Streaming uplift is shown as correlation with the day-14 organic inflection (15:1 organic-to-paid ratio at illustrative peak), not causation. A real label using Pulse would also see compliance status — disclosure verification, posting deadlines, audit trail — alongside this view.

ILLUSTRATIVE CAMPAIGN REPORT · ANONYMIZED DATA · DAY 30

See this run on your next release